COFFEE BRANDING AND PACKAGING

CLIENT

EXTRA SHOT ROASTERY

LINE OF BIUSINESS

Coffee roastery and bar
Branding & Packaging Design

WE DELIVERED

  1. logo design
  2. brand identity
  3. business card
  4. packaging design
  5. graphic design

ABOUT PROJECT

Extra Shot is a Coffee Roastery & Bar based in Qatar. The company serving a high quality roasted coffee to end-user and retailer. Their process starts by collecting fresh green coffee beans from sustainable farmers to the roasting and serving. Products like 250g, 1kg roasted coffee beans and barista serving fresh coffee in the bar at their café in Qatar. 

THE BRIEF

We are not looking for any fancy, classical or high-class themes. The main idea is to have a crazy out of box kind of idea that is not usual. It has to make people think when they see it like it is different from other café compared to most of the classical looks and relaxed environment that ordinary coffee shops used to follow before and still to some extent. We looking for coffee branding and packaging design for our new business strategy.

Keywords: 

Sustainable, crazy to some extent, out of the box, very different, maybe a bit cartoonish, maybe a bit street style, industrial, mechanical and similar styles. 

IMPLEMENTATION & SOLUTION

The Idea:

A hand-drawing a cartoonish kind of looking small samurai slashing coffee bean with his sword and cut it perfectly and a red circle with paint/ brush effect The Samurai here represents honour, courage, perfection and dignity. All of this represents Extra Shot Roastery when it comes to their process of making speciality coffee from getting the bean being green from its origin to crafting every step forward until it reaches the customer with honour, perfection and best-crafted way.

Coffee branding Key object:
Red dot, Japanese style, Japanese writings and a Samurai.
Visit our Branding or Packaging page
See also on behance here

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